Google Ads lead forms, into your pipeline in real time
Lead Opal receives every Google Ads lead-form submission the instant it happens, maps the fields onto a new pipeline lead and starts your follow-up sequence — no CSV downloads, no leads left sitting in an ad account.
No credit card required
- Enquiry received from IndiaMART28 Aug, 09:12
- WhatsApp welcome message sent28 Aug, 11:03
- Rate card email opened28 Aug, 14:20
- Quotation QT-2026-0042 sent29 Aug, 10:41
What Lead Opal captures from a Google Ads lead form
Form fields
Name, mobile, email and any qualifier questions on the lead form, mapped onto the lead.
Campaign context
The campaign and lead-form identifiers Google sends, stored for reporting by source.
Click identifier
The click identifier where Google provides it, so you can tie the lead back to a click.
Submission time
The moment of submission, which feeds speed-to-lead metrics.
From submission to first reply
Each submission is deduplicated by mobile or email, assigned by your rules, and an automation can fire an instant DLT-registered SMS or an approved WhatsApp template plus a call task, so the buyer hears from you within moments of tapping submit.
- Deduplicated first
- Auto-assigned
- SMS or WhatsApp first touch
- Rep task created
Drawn once in the visual builder, then it runs on every matching enquiry — no one has to remember to follow up.
Three steps to connect Google Ads
Copy the URL and key
Open the Google Ads integration screen in Lead Opal and copy the webhook URL and the key it generates.
Paste them into Google Ads
Add both to the lead-form’s webhook delivery settings in Google Ads.
Send Google’s test lead
Use the test-lead button in Google Ads and confirm the lead lands on your board.
Ready to stop losing leads?
See Lead Opal running on your own IndiaMART, TradeIndia and JustDial enquiries. We usually reply within one business day.
Frequently asked questions
Everything Lead Opal teams ask before they get started.
Request a Demo
Fill in your details and our team will reach out within 24 hours to schedule your personalised walkthrough.
Prefer WhatsApp?
Send us a message directly and we’ll set up your account in minutes.
Chat with us on WhatsApp- Free onboarding assistance
- No credit card required
- Import your leads from Excel
- 24-hour support response