WhatsApp marketing CRM that stays on the right side of Meta
Build an audience from your pipeline, pick an approved template and send. Everything runs on the official WhatsApp Cloud API, billed per message, with replies in your shared inbox.
No credit card required
Hi {{name}}, thanks for your enquiry on IndiaMART. Sharing our latest rate card and GST details — reply here to talk to our team.
Reach hundreds of buyers without breaking the rules
Segment from your pipeline
Target by source, stage, tag, city or product using the same filters your team uses on the board.
Approved templates only
Create templates, track their Meta approval status and send only what has been cleared, so campaigns are not blocked.
Per-message credits
Since July 2025 WhatsApp bills per message, not per conversation. Your credit balance is debited the same way, with the cost shown before you send.
Replies in the team inbox
Every response to a campaign lands in the shared inbox, assigned and ready for a rep.
See the cost before you hit send
Pick your segment and template and Lead Opal shows the recipient count and the exact credit cost up front. A Redis-backed check debits credits atomically as messages go out.
- Recipient preview
- Cost estimate
Hi {{name}}, thanks for your enquiry on IndiaMART. Sharing our latest rate card and GST details — reply here to talk to our team.
Every message accounted for
The credit ledger shows exactly what each campaign cost, message by message, so you can see where your messaging budget goes.
- Per-campaign totals
- Per-message detail
| Date | Detail | Channel | Msgs | Rate | Change | Balance |
|---|---|---|---|---|---|---|
| 29 Aug | Wallet top-up | Top-up | — | — | +₹50,000.00 | ₹70,000.00 |
| 29 Aug | WhatsApp · IndiaMART segment | 128 | ₹0.91/msg | −₹11,648.00 | ₹58,352.00 | |
| 30 Aug | Email drip · new enquiries | 210 | ₹0.10/msg | −₹2,100.00 | ₹56,252.00 | |
| 31 Aug | SMS follow-up · DLT template | SMS | 64 | ₹0.25/msg | −₹1,600.00 | ₹54,652.00 |
One message is one debit — WhatsApp, Email and SMS are each metered per message. Your operator sets the rates; the current rate card is shown live on /pricing.
How a campaign runs
Get a template approved
Draft your message as a template and submit it to Meta. Lead Opal tracks the approval status for you.
Build the audience
Filter your leads down to the right segment and save it for reuse.
Send and follow up
Confirm the cost, send on the Cloud API, and work the replies from your shared inbox.
Ready to stop losing leads?
See Lead Opal running on your own IndiaMART, TradeIndia and JustDial enquiries. We usually reply within one business day.
Frequently asked questions
Everything Lead Opal teams ask before they get started.
Request a Demo
Fill in your details and our team will reach out within 24 hours to schedule your personalised walkthrough.
Prefer WhatsApp?
Send us a message directly and we’ll set up your account in minutes.
Chat with us on WhatsApp- Free onboarding assistance
- No credit card required
- Import your leads from Excel
- 24-hour support response