Which lead sources feed the pipeline automatically?

IndiaMart, TradeIndia, JustDial, Alibaba, Facebook Ads and Google Ads, plus any system that can call a webhook or your embeddable web form. Every source drops leads onto the same board.

Can I set my own pipeline stages?

Yes. Add, rename, reorder or remove stages so the board matches how your business actually sells. Each team can have its own set.

How are duplicate enquiries handled?

Leads are deduplicated by mobile number as they arrive, with a merge option if the same buyer comes in through two marketplaces. The raw payload is always kept.

Can leads be assigned to reps automatically?

Yes. Use round-robin for even distribution or rules based on source, city or product so each rep gets the leads they should own.

Is there a list view as well as the board?

Yes. Switch between the Kanban board and a sortable list with filters, and export any filtered view to Excel for reporting or bulk work.

What happens to a lead that nobody follows up on?

Idle-lead rules flag leads that have had no activity for a set number of days and can reassign them or start an automation so they are never forgotten.

#1 Lead Management Software

Lead management software for every marketplace enquiry

See all your IndiaMart, TradeIndia, JustDial and ad leads on one board. Move them through your own stages, assign the right rep, and know exactly what to follow up on today.

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New2

Sri Balaji Industrial SuppliesRakesh Agarwal · Kanpur

₹42,500IndiaMART

Nilgiri Trading CoAnand Kumar · Chennai

₹98,000Alibaba

Contacted2

Deccan Auto Components Pvt LtdMeera Iyer · Pune

₹69,000JustDial

Capital Hardware MartVikram Malhotra · New Delhi

₹35,800Google Ads

Quoted2

Saurashtra Polymers LLPJignesh Patel · Rajkot

₹13,131TradeIndia

Sri Balaji Industrial SuppliesRakesh Agarwal · Kanpur

₹51,200Website form

Won2

Kongu Textile MillsLakshmi Narayanan · Coimbatore

₹2,14,000Facebook Ads

Deccan Auto Components Pvt LtdMeera Iyer · Pune

₹1,75,000IndiaMART

Kanban and list viewsStages you define

0marketplaces into one board

0views: Kanban and list

0pipeline for the whole team

What you get

A pipeline that fits how your team already sells

Stages you define

Rename, add or reorder stages to match your real sales process, from Enquiry to Quotation Sent to Won.

Automatic assignment

Round-robin or rule-based assignment puts each new lead with the right rep the moment it lands.

Filters and saved views

Slice by source, owner, city, tag or value and save the views your team checks every morning.

Full lead history

Every call, message, quotation and stage change is logged on the lead, so anyone can pick up the conversation.

Open a lead and see everything at once

The lead detail view shows where the enquiry came from, the original marketplace message, custom fields, tags, score and every follow-up so far.

Source and raw payload
Custom fields
Tags and score
Linked quotations

Rakesh AgarwalSri Balaji Industrial Supplies · Kanpur+91 90000 10011

IndiaMART

OwnerPriya SharmaStageQuotedValue₹42,500

FastenersBulk orderRepeat buyer

Enquiry received from IndiaMART28 Aug, 09:12
WhatsApp welcome message sent28 Aug, 11:03
Rate card email opened28 Aug, 14:20
Quotation QT-2026-0042 sent29 Aug, 10:41

Source and raw payloadCustom fields

Let follow-up happen on its own

Connect the pipeline to the automation builder so a stage change can fire a WhatsApp message, assign a task or start a nurture sequence without anyone clicking send.

Stage-change triggers
Idle-lead reminders

Automation · IndiaMART follow-upLive

Drawn once in the visual builder, then it runs on every matching enquiry — no one has to remember to follow up.

Stage-change triggersIdle-lead reminders

How the pipeline works

Leads arrive automatically
Marketplace webhooks and API pulls drop every new enquiry straight onto the board, deduplicated by mobile number.
Your team works the board
Reps pick up assigned leads, log calls and messages, and drag cards forward as deals progress.
Nothing goes cold
Idle-lead rules and automations nudge reps and customers so no enquiry sits untouched.

Ready to stop losing leads?

See Lead Opal running on your own IndiaMART, TradeIndia and JustDial enquiries. We usually reply within one business day.

Request a Demo

FAQ

Frequently asked questions

Everything Lead Opal teams ask before they get started.

Request a Demo

Fill in your details and our team will reach out within 24 hours to schedule your personalised walkthrough.

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Free onboarding assistance
No credit card required
Import your leads from Excel
24-hour support response

Keep exploring

Lead management software for every marketplace enquiry

A pipeline that fits how your team already sells

Stages you define

Automatic assignment

Filters and saved views

Full lead history

Open a lead and see everything at once

Let follow-up happen on its own

How the pipeline works

Leads arrive automatically

Your team works the board

Nothing goes cold

Ready to stop losing leads?

Frequently asked questions

Request a Demo

Prefer WhatsApp?

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