SMS marketing CRM with DLT compliance built in
Send transactional alerts and promotional campaigns through MSG91. Lead Opal requires a valid DLT template ID on every request, so a message that would be rejected never goes out.
No credit card required
Hi {{name}}, thanks for your enquiry on IndiaMART. Sharing our latest rate card and GST details — reply here to talk to our team.
Compliance handled, so you can just send
Compliance enforced
A send is hard-blocked without a valid DLT template ID, so you cannot accidentally break TRAI rules.
Transactional and promotional
Order updates, alert messages and offer campaigns, each mapped to the right registered template.
Audience segments
Reuse the same pipeline filters to build promotional SMS lists by city, product or stage.
Per-message credits
SMS is debited per message from your credit balance, with the cost visible before you send.
Template IDs, handled properly
Register your content and header with your DLT operator, add the template IDs to Lead Opal, and each campaign picks the matching one. No ID, no send.
- Header and content IDs
- Validation before send
Hi {{name}}, thanks for your enquiry on IndiaMART. Sharing our latest rate card and GST details — reply here to talk to our team.
Know what each campaign cost
The credit ledger records every SMS debit so you can see spend per campaign and per message.
- Per-campaign totals
- Delivery status
| Date | Detail | Channel | Msgs | Rate | Change | Balance |
|---|---|---|---|---|---|---|
| 29 Aug | Wallet top-up | Top-up | — | — | +₹50,000.00 | ₹70,000.00 |
| 29 Aug | WhatsApp · IndiaMART segment | 128 | ₹0.91/msg | −₹11,648.00 | ₹58,352.00 | |
| 30 Aug | Email drip · new enquiries | 210 | ₹0.10/msg | −₹2,100.00 | ₹56,252.00 | |
| 31 Aug | SMS follow-up · DLT template | SMS | 64 | ₹0.25/msg | −₹1,600.00 | ₹54,652.00 |
One message is one debit — WhatsApp, Email and SMS are each metered per message. Your operator sets the rates; the current rate card is shown live on /pricing.
How SMS sending works
Register on DLT
Complete your TRAI DLT registration and get your header and content templates approved. Lead Opal guides you on what is needed.
Add your template IDs
Enter the approved template IDs once. Campaigns then reference them automatically.
Send with confidence
Build the segment, pick the template, confirm the cost and send through MSG91.
Ready to stop losing leads?
See Lead Opal running on your own IndiaMART, TradeIndia and JustDial enquiries. We usually reply within one business day.
Frequently asked questions
Everything Lead Opal teams ask before they get started.
Request a Demo
Fill in your details and our team will reach out within 24 hours to schedule your personalised walkthrough.
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- No credit card required
- Import your leads from Excel
- 24-hour support response